Multiplex chain INOX Leisure Ltd (INOX) has announced its entry in the city of Guwahati with the launch of a four-screen multiplex at Aurus Mall in GS Road (Supermarket) on Saturday (October 9).
“The movie lovers in Guwahati can now watch the latest movies in INOX’s unique and opulent cinematic experience, called INSIGNIA. Opening on the auspicious occasion of Durga Puja, the all new INSIGNIA at Aurus Mall will offer an ultra-premium 7-star multiplex experience. With the convergence of four exclusive auditoriums and a total of 183 luxurious recliner seats, INOX said in a statement.
From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and extraordinary Dolby Atmos Surround sound, guests are in for the slickest of experiences at INSIGNIA, it said.
“The design of the multiplex has a seamless blend of modernized and stylized art deco. Guests will be greeted by great visuals highlighting the impressive video walls, gold ornamentation, and luxury mirrors and furnishings, which add luxury to their repose. Food is the most premium offering at INSIGNIA, with food counters being highlighted with an impressive radiating texture backdrop for the guests to gaze with awe and wonder,” it added.
Commenting on the launch, Amitava Guha Thakurta, Regional Director – East, INOX Leisure Ltd, says, “We feel proud and delighted to open our first multiplex in the wonderful city of Guwahati during the auspicious Durga Puja festivities. The first-ever ultra-luxurious cinema experience in Guwahati, INOX INSIGNIA, will introduce the 7-star experience to our guests, which is a blend of luxury, great sound and projection technology with an array of food options and also offering a first of its kind in-cinema dining facility. We invite the cine-goers of Guwahati to visit us and experience an extraordinary movie-watching experience.”
With one multiplex already operational at ABS Mall, Jorhat, INOX INSIGNIA at Guwahati will be INOX’s second multiplex in Assam and first in Guwahati.
“Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to each and every instruction as prescribed in the notifications issued by the State Government,” INOX said in the statement.
With this launch, INOX is now present in 70 cities across the country with 156 multiplexes and 658 screen.
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