The Assam government on Friday (June 21) said that it has tied up with JioCinema to stream a short film on Bir Lachit Borphukan on the OTT platform.
By doing so, the Assam Government also becomes the first State in India to use OTT platform to reach the national audience.
The 60-minute-long short film on Lachit Borphukan is also the first ever Hindi language documentary film on the iconic Assamese warrior.
“To celebrate Bir Lachit Borphukan’s 400th Birth Anniversary, the Assam Government had produced a short film on the great warrior Lachit Barphukan. The film was first screened on November 25, 2022 during the 400th Birthday Anniversary Celebration of Lachit Borphukan that was held at Vigyan Bhawan in New Delhi in the presence of the Prime Minister Narendra Modi,” an official statement said.
“Now, to ensure that this film gets a much wider reach, the Assam Government has tied up with JioCinema to host this short film on the OTT platform. By doing so, it also becomes the first State in India to use OTT platform to reach the national audience,” it added.
Speaking on the occasion Chief Minister Himanta Biswa Sarma said, “The OTT subscriber base in the country is one of the fastest growing in the world. We have close to 45 crore OTT subscribers compared to 15 crore Television sets. We want to showcase Assam’s great historical and cultural heritage to this new age audience and in the coming days we plan to leverage some of the successful platforms for this purpose. It is a proud moment for Assam, that a film on Bir Lachit Borphukan is now available in one of the country’s largest OTT platforms, JioCinema.”
Later in a tweet, CM Sarma said, “Celebrating the indomitable courage of one of Bharat’s bravest warriors – Lachit Barphukan!”
“Experience his heroic feats and legendary battles, as his tale of bravery finds its place on OTT platform – @JioCinema,” he added.
Celebrating the indomitable courage of one of Bharat's bravest warriors – Lachit Barphukan!
Experience his heroic feats and legendary battles, as his tale of bravery finds its place on OTT platform – @JioCinemahttps://t.co/nWQON8uqfy
— Himanta Biswa Sarma (@himantabiswa) July 21, 2023
In the coming months, Assam Government said that it will produce similar short films on topics such as the World’s largest Bihu Celebration and 200 years of Assam Tea that will be made available on the OTT Platforms like JioCinema, HotStar, Prime Video etc.
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