Hindustan Unilever Limited (HUL) on Thursday announced that the company renamed its popular skincare brand “Fair & Lovely” to “Glow & Lovely.”
The Men’s range of Fair & Lovely will now be called ‘Glow & Handsome’.
Earlier in June, HUL announced that it would remove the word ‘Fair’ from its popular skincare brand ‘Fair & Lovely, as part of a global rebranding exercise by its parent Unilever.
“Over the last decade, Fair & Lovely’s advertising has evolved to communicate a message of women’s empowerment. The brand’s vision is to adopt a holistic approach to beauty that cares for people, that must be inclusive and diverse – for everyone, everywhere. The brand is committed to celebrating all skin tones,” HUL said in a statement last week.
‘Glow & Lovely’ will be available in the next few months, the company said.
“In addition to the changes to ‘Fair & Lovely’, the rest of our skincare portfolio will also reflect the new vision of positive beauty,” the company said.
Cosmetics brands have been under the scanner over products that promote skin fairness amid growing voices against racial stereotyping.
The move comes a week after the maker of Lipton Tea and Dove soap announced that it would drop words such as ‘fair’, ‘fairness’, ‘white’, ‘whitening’ from its marketing.
L’oreal earlier this week said it too will replace ‘white’ or ‘fair’ with ‘glow’ or ‘even’ for some products designed to help even out skin tones, while Johnson & Johnson said it would stop selling skin-whitening creams.
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